Inspired by Icelandic nature, Aurum’s jewels are notable for their fine detail and delicate nuances that give them a feminine, light and modern appearance... 

Founded in 1999, this unique Icelandic jewellery brand, Aurum, is located in the lively city centre of Reykjavík, Iceland.  

Aurum’s designer, Guðbjörg Kr. Ingvarsdóttir studied goldsmithing and jewellery design at the Institute for Precious Metals in Copenhagen. In 1999 she founded the design firm Aurum and since then has made a name for herself with her distinctive and sophisticated style. Guðbjörg’s jewellery designs have attracted much attention worldwide and she has taken part in many international design exhibitions, both as a solo designer and in group shows. She was awarded first prize in the jewellery competition Spirit of the North in St. Petersburg in 2000, received the DV Cultural Award in Reykjavík for art design in 2002 and the Icelandic Visual Arts Award for design in 2008.

Aurum stands for Ambition, Understanding, Responsibility, Unity and Mindfulness; putting great emphasis on ambition through their design, product development, quality and customer care, sourcing materials from certified fair trade companies and providing environmentally friendly packaging for their customers. Aurum operates through core values which are reflected in the jewellery‘s design and quality. Each and every piece is expertly handcrafted from sterling silver in the company‘s integrated workshop in Reykjavík, Iceland. At Aurum, heritage meets modern day by combining traditional craftmanship with modern, timeless design. 

The Aurum jewellery collections are based on modern designs and methods while being both stylish and classic, and in that way hold a sense of timelessness.  Natural patterns and shapes take on new meaning in the three-dimensional designs that are at once feminine and complex. Guðbjörg’s designs are characterised by movement, finesse and balance.