Argentinian born and Brisbane raised jewellery designer, Jimena Alejandra, began her namesake brand in 2015. The inspiration for her jewellery came whilst living in New York and pursuing her career in law where she fell in love with the hit show 'Gossip Girls' and was lucky enough to see some scenes being filmed around the city. The combination of colourful fashion and accessories used in the show is what lead her to her own vibrant creations.

Jimena says she 'she felt there was a lack of affordable, natural gemstone statement  jewellery on the market' and decided to make her move. She taught herself to make wire wrapped jewellery and then went on to enrol into several Brisbane based jewellery classes. 

All gemstones are personally sourced and her designs are bold, lightweight and handcrafted by Jimena herself.