Tova was founded in 2000 by jewellery designer, Michelle Luterman Alfonso.

The inspiration behind the label is of the Montreal Jetsetters and this is represented in its fun and distinctively jaw-dropping mix of bright colours and textured materials.

Beginning as a small local collection, the Tova brand has grown considerably to become an Internationally sought-after label. 

All Tova jewellery is made in Canada and features unexpected colour combinations and materials, including Swarovski crystals, semi-precious stones, and natural resins.